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Space influencers Overview - Q3 2023 - Daniella Latham - Confluence

Latest updates

	

 
Space influencer marketing campaign
ON TRACK
 




Owner

	

@Daniella Latham 




Goal

	

 

Macro influencers to target (100,000+ followers)

 

Who

	

Why

	

 

	

Contact / Handles




Kellie Gerardi

 

	

Kellie has been dubbed a citizen astronaut and has been invited to go to space with Branson’s Virgin Galactic. She is an American aerospace professional and has also made a wave on TikTok talking about all things space with her 529K followers. Kellie is also a published author who wrote “Not Necessarily Rocket Science: A Beginner’s Guide to Life in the Space Age” in 2020. She also wrote a children’s book, “Luna Muna: Outer Space Adventures of a Kid Astronaut.”

	

 

	

Kellie Gerardi's Creator Profile 




Kevin J DeBruin

	

Kevin is a NASA rocket scientist and founder of Space Class, a way for children to learn more about space. Kevin, who has just under 20K followers on Instagram, is also a space educator and host. You can find Kevin posting all about NASA, science and space on his profile. Fun fact: He was also on “American Ninja Warrior.”

	

 

	

https://www.instagram.com/_spaceclass/

https://www.instagram.com/kevinjdebruin/




Samantha Cristoforetti

	

With just under 1 million followers, Samantha is probably the most popular astronaut on Twitter. Samantha is a European Space Agency astronaut who lives and works on the Space Station. You can also find her sharing fun space videos on TikTok and beautiful photos of Earth on Twitter.

	

 

	

https://twitter.com/AstroSamantha 



Jeff Foust
	

Jeff Foust is one of the most prominent space industry influencers who help space brands to get their message across to the world. He is a renowned journalist who writes about the space industry, and he has written several pieces for space news organizations such as Astronomy now, the New Atlantis, the Space Review, Space Politics, and many others. 

Currently, Jeff Foust is an author for http://Spacenews.com , one of the most prominent space news organizations. Jeff Foust is also very active on Twitter, where he tweets about various space activities carried out by top space brands.

	

 

	

Email: jfoust@spacenews.comTwitter: https://twitter.com/Jeff_Foust Website:  http://www.jfoust.com/ 




Stephen Clark

	

Stephen Clark is a journalist who works in the space industry, which makes him a very good influencer for the industry. Clark works for Spaceflightnow.com, a top space company news that covers spaceflight activities, among other stories, in the space industry. At the company, Clark has covered many stories touching on top space brands such as NASA, SpaceX, Blue Origin, Sierra Nevada, and others.

 

	

 

	

Twitter: https://twitter.com/stephenclark1 Website: http://www.spaceflightnow.com




Emily Lakdawalla

 

	

Emily Lakdawalla is another influential figure in the space industry, who is mainly involved in the advocacy of space exploration activities. She is a senior editor of the Planetary Society, one of the top space advocacy organizations in the world. Lakdawalla is also a public speaker – and as a planetary scientist, she is involved in promoting various space activities, and as such, the space organizations that carry them out.

	

 

	

Email: blog@planetary.orgTwitter: https://twitter.com/elakdawalla Website: http://planetary.org/about/staff/emily-lakdawalla.html

Latest updates

	

 ​
Space influencer marketing campaign
ON TRACK
 




Owner

	

​
Tagged user @Daniella Latham
@Daniella Latham 




Goal

	







Macro influencers to target (100,000+ followers)




Who

	

Why

	




	

Contact / Handles




Kellie Gerardi




	

Kellie has been dubbed a citizen astronaut and has been invited to go to space with Branson’s Virgin Galactic. She is an American aerospace professional and has also made a wave on TikTok talking about all things space with her 529K followers. Kellie is also a published author who wrote “Not Necessarily Rocket Science: A Beginner’s Guide to Life in the Space Age” in 2020. She also wrote a children’s book, “Luna Muna: Outer Space Adventures of a Kid Astronaut.”

	




	

​https://www.tiktok.com/@kelliegerardi?lang=en 




Kevin J DeBruin

	

Kevin is a NASA rocket scientist and founder of Space Class, a way for children to learn more about space. Kevin, who has just under 20K followers on Instagram, is also a space educator and host. You can find Kevin posting all about NASA, science and space on his profile. Fun fact: He was also on “American Ninja Warrior.”

	




	

https://www.instagram.com/_spaceclass/

https://www.instagram.com/kevinjdebruin/




Samantha Cristoforetti

	

With just under 1 million followers, Samantha is probably the most popular astronaut on Twitter. Samantha is a European Space Agency astronaut who lives and works on the Space Station. You can also find her sharing fun space videos on TikTok and beautiful photos of Earth on Twitter.

	




	

​https://twitter.com/AstroSamantha 



Jeff Foust
	

Jeff Foust is one of the most prominent space industry influencers who help space brands to get their message across to the world. He is a renowned journalist who writes about the space industry, and he has written several pieces for space news organizations such as Astronomy now, the New Atlantis, the Space Review, Space Politics, and many others. 

Currently, Jeff Foust is an author for ​http://Spacenews.com , one of the most prominent space news organizations. Jeff Foust is also very active on Twitter, where he tweets about various space activities carried out by top space brands.

	




	

Email: jfoust@spacenews.comTwitter: ​https://twitter.com/Jeff_Foust Website:  ​http://www.jfoust.com/ 




Stephen Clark

	

Stephen Clark is a journalist who works in the space industry, which makes him a very good influencer for the industry. Clark works for Spaceflightnow.com, a top space company news that covers spaceflight activities, among other stories, in the space industry. At the company, Clark has covered many stories touching on top space brands such as NASA, SpaceX, Blue Origin, Sierra Nevada, and others.




	




	

Twitter: ​https://twitter.com/stephenclark1 Website: http://www.spaceflightnow.com




Emily Lakdawalla




	

Emily Lakdawalla is another influential figure in the space industry, who is mainly involved in the advocacy of space exploration activities. She is a senior editor of the Planetary Society, one of the top space advocacy organizations in the world. Lakdawalla is also a public speaker – and as a planetary scientist, she is involved in promoting various space activities, and as such, the space organizations that carry them out.

	




	

Email: blog@planetary.orgTwitter: ​https://twitter.com/elakdawalla Website: ​http://planetary.org/about/staff/emily-lakdawalla.html

Edit - Space influencers Overview - Q3 2023 - Daniella Latham - Confluence

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These reasons highlight the significance of influencer marketing in today's digital landscape, where word-of-mouth recommendations play a crucial role in shaping consumer behavior.​

Identify target audience and influencers: Determine the specific demographic, interests, and preferences of your target audience. Research and identify influencers who align with your brand values and have a significant following within your target audience.

Set clear goals: Define what you want to achieve through your influencer marketing campaign. Some common goals include increasing brand awareness, driving website traffic or sales, boosting social media engagement, or building brand credibility.

Develop a content strategy: Collaborate with influencers to create compelling content that resonates with their followers. Ensure that the content is authentic, relevant to your brand, and aligns with the influencer's style.

Establish performance metrics: Decide on key performance indicators (KPIs) to measure the success of your campaign. This can include metrics such as reach, engagement rates (likes/comments/shares), click-through rates (CTR), conversions/sales generated from influencer posts, etc.

Track and analyze results: Monitor the performance of your influencer marketing campaign using analytics tools. Evaluate which tactics are working well and adjust accordingly for optimal results.

Build long-term relationships: Consider developing ongoing partnerships with influencers who consistently deliver positive results for your brand. Cultivating strong relationships can lead to more authentic endorsements and higher returns on investment in future campaigns.

Set clear goals: increase brand awareness, drive website traffic or sales, boost social media engagement, or build brand credibility.

Latest updates

	

 ​
Space influencer marketing campaign
ON TRACK
 




Owner

	

​
Tagged user @Daniella Latham
@Daniella Latham 




Goal

	




Why is influencer marketing important? Provide the top 3 reasons

Influencer marketing has become an integral part of many businesses' marketing strategies. Here are the top three reasons why influencer marketing is important:

Trust and credibility: Influencers have built a loyal following who trust their opinions and recommendations. By partnering with influencers, brands can leverage this trust and enhance their own credibility.

Reach and engagement: Influencers often have a large number of followers across various social media platforms. Collaborating with them allows brands to reach a wider audience and generate higher engagement levels compared to traditional advertising methods.

Authenticity and relatability: Influencers are known for their authentic content creation that resonates with their audience's interests, lifestyles, or values. This authenticity helps in building stronger connections between the brand and its target consumers.

These reasons highlight the significance of influencer marketing in today's digital landscape, where word-of-mouth recommendations play a crucial role in shaping consumer behavior.




Identify target audience and influencers. Research demographics, interests, and preferences. Find influencers aligned with brand values and with a significant following in the target audience. 

Increasing brand awareness, driving website traffic or sales, boosting social media engagement, and building brand credibility are key goals for businesses. Brand awareness involves making the target audience aware of the brand through marketing channels. Driving website traffic or sales focuses on attracting potential customers to the website and converting them into paying customers. Boosting social media engagement involves creating compelling content and increasing the visibility of the brand on social media platforms. Building brand credibility is achieved by showcasing expertise, delivering high-quality products or services, and earning positive reviews from satisfied customers.

Ultimately, the most important goal for your business depends on your unique circumstances, target audience, and overall business objectives. Consider evaluating your current situation, resources, and desired outcomes to determine which goal aligns best with your business needs.

Develop content strategy with authentic and relevant material that resonates with followers. Establish performance metrics like reach, engagement rates (likes/comments/shares), click-through rates (CTR), conversions/sales from influencer posts. 

Track and analyze results using analytics tools to optimize tactics for better outcomes. 

Build long-term relationships with successful influencers for more authentic endorsements and higher returns on investment in future campaigns. 

Tailor goals based on specific objectives and available resources.




Macro influencers to target (100,000+ followers)




Who

	

Why

	




	

Contact / Handles




Kellie Gerardi




	

Kellie has been dubbed a citizen astronaut and has been invited to go to space with Branson’s Virgin Galactic. She is an American aerospace professional and has also made a wave on TikTok talking about all things space with her 529K followers. Kellie is also a published author who wrote “Not Necessarily Rocket Science: A Beginner’s Guide to Life in the Space Age” in 2020. She also wrote a children’s book, “Luna Muna: Outer Space Adventures of a Kid Astronaut.”

	




	

​
Kellie Gerardi's Creator Profile 




Kevin J DeBruin

	

Kevin is a NASA rocket scientist and founder of Space Class, a way for children to learn more about space. Kevin, who has just under 20K followers on Instagram, is also a space educator and host. You can find Kevin posting all about NASA, science and space on his profile. Fun fact: He was also on “American Ninja Warrior.”

	




	

https://www.instagram.com/_spaceclass/

https://www.instagram.com/kevinjdebruin/




Samantha Cristoforetti

	

With just under 1 million followers, Samantha is probably the most popular astronaut on Twitter. Samantha is a European Space Agency astronaut who lives and works on the Space Station. You can also find her sharing fun space videos on TikTok and beautiful photos of Earth on Twitter.

	




	

​https://twitter.com/AstroSamantha 



Jeff Foust
	

Jeff Foust is one of the most prominent space industry influencers who help space brands to get their message across to the world. He is a renowned journalist who writes about the space industry, and he has written several pieces for space news organizations such as Astronomy now, the New Atlantis, the Space Review, Space Politics, and many others. 

Currently, Jeff Foust is an author for ​http://Spacenews.com , one of the most prominent space news organizations. Jeff Foust is also very active on Twitter, where he tweets about various space activities carried out by top space brands.

	




	

Email: jfoust@spacenews.comTwitter: ​https://twitter.com/Jeff_Foust Website:  ​http://www.jfoust.com/ 




Stephen Clark

	

Stephen Clark is a journalist who works in the space industry, which makes him a very good influencer for the industry. Clark works for Spaceflightnow.com, a top space company news that covers spaceflight activities, among other stories, in the space industry. At the company, Clark has covered many stories touching on top space brands such as NASA, SpaceX, Blue Origin, Sierra Nevada, and others.




	




	

Twitter: ​https://twitter.com/stephenclark1 Website: http://www.spaceflightnow.com




Emily Lakdawalla




	

Emily Lakdawalla is another influential figure in the space industry, who is mainly involved in the advocacy of space exploration activities. She is a senior editor of the Planetary Society, one of the top space advocacy organizations in the world. Lakdawalla is also a public speaker – and as a planetary scientist, she is involved in promoting various space activities, and as such, the space organizations that carry them out.

	




	

Email: blog@planetary.orgTwitter: ​https://twitter.com/elakdawalla Website: ​http://planetary.org/about/staff/emily-lakdawalla.html

​Influencer marketing has become an integral part of many businesses' marketing strategies. The top three reasons why influencer marketing is important are trust and credibility, reach and engagement, and authenticity and relatability. By partnering with influencers, brands can leverage the trust they have built with their followers to enhance their own credibility. Collaborating with influencers also allows brands to reach a wider audience and generate higher engagement levels compared to traditional advertising methods. Additionally, influencers are known for creating authentic content that resonates with their audience's interests, lifestyles, or values, helping build stronger connections between the brand and its target consumers.​

Establish performance metrics like reach, engagement rates (likes/comments/shares), click-through rates (CTR), conversions/sales from influencer posts.

Build long-term relationships with successful influencers for more authentic endorsements and higher returns on investment in future campaigns.