Laundry case study | Yasna

1. What laundry products do you usually use (types of products, specific options, fragrances, brands)?

1. What laundry products do you usually use (types of products, specific options, fragrances, brands)?
Integrated Conclusions:
The diversity in the types of laundry products used by both UK and Indian users continues to be evident. The types of products include bio detergent, powder detergent, fabric softener, laundry capsules, and laundry pods. The specific brands mentioned include Persil, Ariel, Daz, Lenor, Ecover, Dr Beckmans, Dettol, Nirma, Surf Excel, Wheel, Tide, Breeze, Comfort, Bold, Fairy, Vanish, ASDA, Morrisons, Aldi, Lidl, Fogg, and OMO (#10562, #10563, #10564, #10566, #10567, #10568, #10575, #10573, #10580, #10571, #10578, #10576, #10579, #10582, #10583, #10591, #10586, #10581, #10585, #10589, #10592, #10631, #10625, #10626, #10641, #10638, #10642, #10639, #10640, #10646, #10644, #10650, #10652, #10649, #10687, #10688, #10686, #10684, #10693, #10691, #10692, #10690, #10697, #10698, #10701, #10700, #10695, #10699, #11205, #11728).
The factors influencing the choice of laundry products remain consistent, with users considering factors such as cleaning effectiveness, fragrance, price, and brand reputation. Some users also prefer products that are on offer or discounted. A few users also mentioned the importance of the products being gentle on the skin (#10562, #10566, #10567, #10583, #10642, #10691, #10690, #11728).
Brand preferences continue to vary significantly between the two countries. In the UK, users mentioned brands such as Persil, Ariel, Daz, Lenor, Ecover, Dr Beckmans, Comfort, Bold, Fairy, Vanish, ASDA, Morrisons, Aldi, Lidl, and Fogg. In India, users mentioned brands such as Nirma, Surf Excel, Wheel, Tide, Breeze, Ariel, and OMO (#10562, #10563, #10564, #10566, #10567, #10568, #10575, #10573, #10580, #10571, #10578, #10576, #10579, #10582, #10583, #10591, #10586, #10581, #10585, #10589, #10592, #10631, #10625, #10626, #10641, #10638, #10642, #10639, #10640, #10646, #10644, #10650, #10652, #10649, #10687, #10688, #10686, #10684, #10693, #10691, #10692, #10690, #10697, #10698, #10701, #10700, #10695, #10699, #11205, #11728).
Illustrative quotes:
"I usually use Tide with ocean fragrance, for white clothes, Ariel for the color clothes with forest fragrance and vanish oxi action max for the deep laundry. Tide is super powerful for white clothes and you don't need to add anything else. Ariel keeps colors well" (#11728)
"I usually use several products: one for the white clothes, one for the color clothes and one for the black ones. Brands depend on the location where I live. But I like popular brands, like Vanish, and Tide. I like fresh fragrances like spring, grass, ocean" (#11205)
"I use detergent  liquid like surf excel and also sometimes  detergent  soap like surf excel and use a fabric fragrance  brand 'comfort'. I like detergent  liquid more because  it is easy to use in washing machine" (#10701)
"My daughter has sensitive skin and eczema and this is kind to her skin" (#10691)
"I’ve used this product for many years and it suits my family" (#10684)
"The Royal household uses ecover sustainable products" (#10686)
"Good quality products" (#10687).

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3. Imagine that you are going to buy a laundry product now, how would you choose? What would you look at first?