Stella AI Incrementality Agent

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Study Form
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Select test type
Geo Holdout
Geo Holdout
Inverse Holdout
Scale Test
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Hello! I'm your Incrementality Study Assistant. I'm here to help you set up and analyze incrementality studies. To get started, please provide a name for your study in the form on the left.

Submitted form fields: studyName: Test Study

The study name "Test Study" has been confirmed. Now, let's move on to the next fields:

platformToTest: Please specify the advertising platform you want to measure incrementality for (e.g., Facebook, Google Ads).
successMetricPlatform: Please provide the platform where you'll get the sales, revenue, or conversion data from.

Please provide the values for these fields.

Submitted form fields: platformToTest: Facebook Ads, successMetricPlatform: Shopify sales

The following fields have been confirmed:

Study Name: Test Study
Platform to Test: Facebook Ads
Success Metric Platform: Shopify sales

Now, let's move on to the next field: incrementalityStudyType. Please select the type of incrementality study you would like to conduct. The options are:

Geo Holdout
Inverse Holdout
Scale Test

Which one would you like to choose?

Send
Geo Holdout
Inverse Holdout
Scale Test

Select test type
Inverse Holdout
Geo Holdout
Inverse Holdout
Scale Test
Submit

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Alaska
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Study Form
Auto Location Selection
Post Test Analysis
Dashboard
Show Full Form
Select date range
Oct 19, 2024 - Nov 10, 2024
Submit

Cumulative Incremental Revenue

Oct 222024
Oct 25
Oct 28
Oct 31
Nov 3
Nov 6
Nov 9
−80k
−60k
−40k
−20k
0
cumulative_causal_impact
90% confidence
ds