Elements Connect: Enrich support request with CRM data (ITSM)
Big companies manage their businesses (and customers' data) with CRMs. In order to allow them to integrate the CRM data into Jira, Elements Connect allows them to pull through information such as customer reference code, contact mobile details, etc. 

"We’ve got over 150,000 contacts in our CRM platform, so instead of having to update that in multiple places, we’re using Elements Connect to pull back these key fields and these data points from our CRM.”

Elements Connect: Enrich support request with CRM data (ITSM)